Promoting Natural Thin Stone Veneer

Park Develops Marketing Pieces to Target Distributors and Consumers

During the last three years, the popularity and availability of natural thin stone veneer has grown substantially. With the introduction of the Park ThinStone® TXS Fabrication System and more recently the TXS-4500, quarries and stone yards are able to produce natural thin stone veneer efficiently and less costly than traditional chop saw methods.

“Customers who are interested in purchasing a ThinStone® TXS Fabrication System or TXS-4500 have asked us how to market natural thin stone veneer, both to distributors and consumers,” explains Jeff Walerius, Architectural Sales Manager. “Our goal is to help our customers succeed, so, we decided to develop marketing pieces that our potential customers could use to help them promote their natural thin stone veneer product.”

By partnering with Montana Rockworks, Park Industries® has developed nine different marketing pieces that showcase the beauty, authenticity, and durability of natural thin stone veneer. “Customers are able to use the layout and design of the pieces,” adds Stephanie Kadlec, Public Relations Manager. “By providing photographs of their stone, our customers will have attractive brochures and posters that are tailored to their stone and operations in just a matter of days.”

“We do more than sell machines,” continues Walerius. “Our goal is to help our customers succeed, which is why we developed these marketing materials to help sell and promote natural thin stone veneer.” To find out more about the ThinStone® TXS Fabrications System or the new TXS-4500, contact Park Industries® at (800)323-2309.